The Ramoji Group

            
 
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Case Details:

Case Code : LDEN001
Case Length : 8 Pages
Period : 1992-2002
Pub Date : 2002
Teaching Note : Available
Organization : Varied
Industry : Media and Entertainment Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Ramoji Rao - Spotting New Opportunities

Ramoji Rao's vision was to achieve excellence in his every venture he undertook. His biggest coup in the print industry was the introduction of a color, tabloid sized 'mini-edition' of Eenadu for each of the districts in Andhra Pradesh and the mini-detailed paper for Hyderabad.

In 1998, he bagged the B D Goenka Award, a prestigious award for excellence in journalism.

Some analysts however felt that Ramoji Rao followed 'campaign journalism.' He was actively involved in promoting the Telugu Desam Party (TDP) founded and headed by N.T. Rama Rao, in Andhra Pradesh through his Eenadu....

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

However Ramoji Rao defended saying, "The role of the press is not purposeless. If I believe that it is good for the people, I will do it.” He further said, "The media has to perform without vested interests, I have never sought any favor from the government ever”...

The Road Ahead

From one company in 1962, the Ramoji Group became a Rs 15 billion business empire with presence in many industries by 2001. For future growth, Ramoji Rao planned to concentrate on the group's core businesses like the print media, satellite television and films. As part of the future plan, Ramoji Rao announced investments in film industry. In 2001, Eenadu TV planned a Rs.600 million upgradation of its earth station. The project included a Rs.180 million project to automate its newsroom. The group also planned to launch newspapers in other south Indian languages...

Exhibits

Exhibit I: The Ramoji Group
Exhibit II: Post-Production Facilities at Ramoji Film City

 

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